Google Search Ads
Search advertising is an important part of a pay-per-click (PPC) campaign strategy. In short, you can bid on keywords that are relevant to your business, so that your ads are shown to users who are actively seeking to do business with you.
If your campaign is set up correctly, this can be a very profitable way to make your business or products appear in front of potential customers who are actively looking for you. On the other hand, if the settings are wrong, you may donate money to Google, and we all know they don’t need more money.
Our team of Google certified experts can help you get the highest return on business investment.
Google Display Advertising
Google Ads is divided into two networks: the search network and the display network. When advertising on the search network, companies will place text ads in search engine results.
All experts agree that remarketing is the starting point for the Display Network. If you want to see any kind of return on the Display Network, you will first see the return from remarketing.
For those who are not familiar with remarketing, it is to add cookies or tracking codes to your past website visitors to track ads on the various websites they browse. It does work because the people you want to remarket have already shown a real interest in your business.