Is Remarketing Still Effective in 2024?

Here’s What You Need to Know about Remarketing! The new privacy rules that affected remarketing efforts were primarily changed by Apple with the release of iOS 14 and its App Tracking Transparency (ATT) framework. These changes require apps to get explicit user consent before tracking their activity across other apps and websites. This was done […]

How to Pivot Paid Ads Without Retargeting: Navigating New Privacy Rules

Paid advertising has shifted dramatically in recent years. Once, retargeting—following users with ads after they had visited your site—was one of the most powerful tools in a marketer’s arsenal. Retargeting made it easy to show ads to people who were already interested in your product or service, giving you a second chance to convert those […]

Boost Your Business with Google Guarantee and Professional Licenses

Building trust and credibility with potential customers is crucial for the success of any business. One of the most effective ways to achieve this is by obtaining the Google Guarantee badge and getting your professional licenses approved by Google. These tools not only enhance your business’s reputation but also increase your visibility in search results, […]