How to Pivot Paid Ads Without Retargeting: Navigating New Privacy Rules

Paid advertising has shifted dramatically in recent years. Once, retargeting—following users with ads after they had visited your site—was one of the most powerful tools in a marketer’s arsenal. Retargeting made it easy to show ads to people who were already interested in your product or service, giving you a second chance to convert those […]

5 Effective Paid Media Strategies for Local Businesses: Maximizing ROI with Google Ads and Social Media

Leveraging paid media strategies is essential to reach potential customers and drive growth. Google Ads and social media platforms offer robust tools and targeting options to maximize your advertising efforts. Here are five effective paid media strategies to help local businesses ensure maximum ROI. 1. Google Ads: Local Search Campaigns Targeting: Local search campaigns on […]